About

With a decade in strategic brand & communications, I work with best-in-class hospitality, lifestyle, beauty & wellness ventures, offering a thoughtful, integrated creative & commercial approach.

I started my career working with high-growth start-ups and investors across the European venture capital ecosystem, and continue to build out my own angel portfolio. I love working with entrepreneurial teams at pivotal moments in their business journeys, with a particular focus on category-defining consumer brands and female founders.

Beyond my commercial work, the equity and empowerment of women is a core thread in my life and career: previously as Commercial Director of Luminary Bakery, combining a passion for hospitality and the Luminary mission of breaking cycles of gender-based violence through training and employment. I have also worked on an advisory basis for the International Justice Mission and Sweaty Betty Foundation.

I have an MBA from London Business School, where I specialised in brand management and luxury strategy, and studied media & communications at Columbia Business School.